The woman who makes things happen .
Chemical engineer by day, painter by passion, strategic creative always—but most importantly, someone who understands that your walls deserve to tell your story.
DOT TO MASTERPIECE
● My journey
I've been making my mark since childhood—literally spreading ink dots on walls with a pencil, much to my parents' dismay.
Life took me toward chemical engineering and international sales leadership. I became the woman who makes things happen in boardrooms—managing complex regions, building teams, delivering results across continents.
About 6-7 years ago, someone gave me a chevalier for my birthday. The moment I touched brush to canvas, everything came flooding back.
But here's what surprised me: I wasn't leaving my business self behind. I was integrating it. All those years of listening deeply, understanding unspoken needs, managing timelines—they made me a better artist.
My signature became a symbol of this journey: a distinctive big dot on the 'i' in Iuliana. From a mere dot to owning my spot. That's the transformation I want for your walls too—from blank nothing to meaningful presence.
Strategic meets artistic
Most artists talk about inspiration and technique. I ask about your morning routine.
How do you feel when you leave home? What do you need when you return after a challenging day? Where does light hit your wall at different times?
My decades managing international sales taught me to listen at a level most people skip. To hear what clients need before they articulate it. To deliver on promises without excuses.
#WhatMakesWorkingWithMeDifferent
"Behind the easel"
I start every morning sharing coffee with my partner, appreciating those quiet moments before the world speeds up. My studio smells of Palo Santo and Japanese incense—rituals that center me before I paint.
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My cats have strong opinions about my work (usually expressed by walking across wet canvases). There's a seagull I've named Andrei who visits my window and makes me laugh. And yes, I have an obsession with stationery—notebooks, pencils, washi tape—tools of both planning and play.
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These details matter because they shape how I approach your project. I'm not a tortured artist creating in isolation. I'm someone who finds joy in the everyday, who believes in rituals and laughter, who thinks life should be both strategic and spontaneous.
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When we work together, you're not just getting a painter. You're getting someone who genuinely cares about bringing that same sense of joy and possibility to your space.
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My values guide everything I create:
Creativity
Finding unexpected solutions to make your vision real
Authenticity
No pretense, no art-world jargon, just honest connection
Empathy
Understanding what you need, even when you can't articulate it
Curiosity
Exploring what makes your space and story unique
Optimism
Believing that art can genuinely improve your daily life
I envision a world where people start and end their day with art that speaks to them—not collecting pieces for status, but living with work that genuinely matters to their emotional wellbeing.
Whether you need dreaming, ambition, freedom, or playfulness when you look at your walls, I'm here to create that experience for you. Every brushstroke is in service of your daily inspiration.
My dream? A studio space where clients like you can experience art's transformative power firsthand—where interior designers and individuals seeking emotional connection with their walls can see, feel, and choose pieces that resonate. A place where art exists in its purest form, without pretense, and where you feel the possibility of what your own walls could become.
But that future studio starts with you and your walls today. Because life really is too short for blank walls—and you deserve to come home to something that makes you smile.
Expozitia de grup IGeneration “Wanderlust” - Boarding Pass Aprilie 2025 UAUIM, București
“Pictura pe apa, desenul din aer: forme care par sa se dizolve treptat, dar se rearticuleaza discret in memoria tuturor. Paradoxal eferema si indelebila, reprezentarea plutirii calme ne arata cum se traieste in afara limitelor tegumentare.
Paradox peste paradox, corpul nu ne mai constrange, dar ceea ce poate parea extrem de nelinistitor si generator de anxietate profunda, devine, de fapt, o eliberare.
Cu Iuliana Sandulescu nu fugim de lume – si nici de noi insine! Nu evadam, nu intram in transe, dar ajungem la o transparenta aproape angelica”
Mihaela Pascu, Curator